Reason #1: Bad Timing
If your home didn’t sell after several months on the market, timing could’ve been a factor. Markets are driven by the law of supply and demand, and real estate is no exception.
When demand outpaces supply, it’s considered a seller’s market and homes get snapped up quickly. In a buyer’s market, however, there are more homes for sale than active buyers. This can cause homes to sell for less money and to sit on the market for a longer period of time before receiving an offer.
Now What?
In most cases, buyers can be motivated to act with a combination of improvements, incentives, and pricing. If you suspect timing played a role in your inability to sell, consult with a knowledgeable real estate agent. We can estimate how long a home like yours should take to sell given current market conditions.
Reason #2: Ineffective Marketing
Did your home get a steady stream of showings when it was on the market? If not, you may need to try a new promotional strategy.
Take a look at your listing description and photos. A clear description and high-quality photos are crucial. Many buyers use these to decide whether or not to visit your home. Another factor to consider is whether your listing reached the right audience. Some properties require a more robust marketing approach to be found by the most interested buyers.
Now What?
If you suspect ineffective marketing, consider turning to a skilled professional with a proven approach. We employ the latest technologies to seed the marketplace, optimize for search engine placement, and position your home for the best possible impression right out of the gate.
Want to learn more? View our complete Property Marketing Plan.
Reason #3: Poor Impression
If your property received a lot of foot traffic but no offers, you may need to examine the impression you made on buyers who visited your property.
Start with your home’s structure and systems. Are there any “red flags” that could’ve scared away buyers, such as large cracks in the foundation or water stains on the ceiling? What about neglected maintenance and repairs? Finally, was your home properly prepped to maximize its appeal? A clean and decluttered space helps buyers more easily picture themselves living in your home.
Now What?
When we take on a new listing, we always walk through it with the homeowner and point out any steps that should be taken to boost its sales potential. In some cases, we will recommend that you utilize staging techniques that are shown to help homes sell faster and for more money. We can help you determine the appropriate budget and effort required to get your home sold.
Reason #4: Price Is Too High
It’s possible your home’s original asking price was set using sales data from before a market shift. But regardless of the economic climate, pricing a home is always tricky because so many factors can impact how much buyers are willing to pay.
Many homeowners are reluctant to drop their listing price. But the reality is, buyers may not seriously consider your property if they think your home is overpriced. If your home sat on the market for months without an offer, then chances are good that your asking price needs to be reevaluated.
Now What?
If you aren’t in a rush to sell, adjustments to timing or marketing may bring in a new pool of potential buyers. And repairs, upgrades, and staging can increase the perceived value of your home, which may be enough to bring a buyer to the table at your original list price.
However, if you need to sell quickly, or you’ve already exhausted those options, a price reduction may be necessary to get your home the attention it needs. We can help you determine a realistic asking price given today’s market conditions.
Reason #5: You Hired the Wrong Agent (Or No Agent At All)
If you suspect that your previous real estate agent didn’t do enough—or used the wrong approach—to sell your home, you’re not alone. Many sellers whose listings languish until they expire or are withdrawn feel this way.
Or, perhaps you chose not to hire a listing agent at all and have been trying to sell your home yourself. That can be an equally frustrating experience—and research shows it can actually cost you time and money in the long run.
Now What?
If either of those scenarios sounds familiar, we should talk. By now, you owe yourself more than the status quo when it comes to your real estate representation. Our multi-step Property Marketing Plan can help you sell your home for the most money possible, and in the process reconnect you with the excitement you originally felt upon first listing. It’s time for a new agent, new marketing, new buyers, and most of all… new possibilities.
Ready to Make a Move?
Lisa Clough
Lisa M. Clough, Broker-Owner of Brevard Realty Specialists, is a native-born Floridian, a well-traveled "Navy Brat", experienced business owner, and a consistent multi-million-dollar Top Producer. The culmination of all Lisa’s experiences and education has resulted in a much sought after real estate advisor in Brevard County and beyond.
Growing up in a military family meant that Lisa would endure many moves throughout her lifetime. Rather than perceiving that as a negative, Lisa used it as an opportunity to try new things, meet new people and see the world from many angles. Her travels have included unusual experiences for a Florida girl, including spending time along the Appalachian Trail, working at the Crawford Notch Hostel in New Hampshire for a Fall season and then skiing for a Winter season on Mammoth Mountain, in Mammoth Lakes, California. She relishes new experiences and thrives on being busy and on the move. Having spent a life-time in a "love affair" with California, she always looks forward to a seat on a plane, departing for San Francisco or Los Angeles, to visit with family and friends!
Her education and work experience are just as diverse but have prepared her for her highly successful career in the real estate industry. Lisa is a Barry University Business Graduate with a well-established reputation in the field of human capital management and talent acquisition. Through Lisa’s previous direct employment with the Shuttle Program, and later, as a Technical Selling Branch Manager for a Fortune 500 company, she has developed strong sales, marketing, service, leadership, negotiating, interpersonal communication, and organizational skills. She used those skills as an entrepreneur when she owned her State Certified, Woman-Owned firm, LMC Enterprises (LMC Staffing).
When Lisa began her real estate career, she was determined to excel and now claims many certifications including licenses as a Brokerage, Broker, Realtor ®, Certified LeadingRE Relocation Specialist, Florida Military Specialist and member of the Government Affairs Committee of the Space Coast Association of Realtors® since 2012. During her tenure with Dale Sorensen Real Estate, Lisa was named a Top Producer for both 2016 and 2018 and was awarded "Best Marketing" for their Cocoa Village office in February 2018. Lisa maintains memberships with both Space Coast Association of Realtors® and the National Association of REALTORS®
Lisa is a capable and flexible self-starter with high energy, optimism, keen attention to detail, and excellent work ethic. She embraces the impact of technology in the selling and purchasing of property; her real estate websites include: www.BrevardREspc.com; www.AtHomeInBrevard.com; www.LisaClough.com; www.CocoaBeachIsHome.com; www.TitusvilleIsHome.com, whereby all properties in Brevard County can be searched. Lisa takes full advantage of all marketing tools and technology available to market and sell her clients’ properties.
Lisa’s personal life is filled with adventure as she completely embodies the Florida lifestyle, relishing any and all activities that involve Beaching, Boating, Harleys, and Water. Additionally, Lisa is an avid supporter of local theatre productions and live music venues. Since 2011, she has volunteered as a Mentor to high-school students through the Brevard County Take Stock in Children program, meeting weekly with her student to provide moral support, guidance, and camaraderie throughout their high-school years.
Lisa’s success is largely due to her #1 priority of providing her customers with outstanding, prompt, and reliable service. She consistently displays only the highest levels of integrity, quality, and professionalism with everyone she encounters. Lisa brings all of this and more to her customers as she continues her success as a Real Estate Advisor.
Brevard Realty Specialists, Inc.
Merritt Island, FL 32953
United States